Retailers selling electronics including TVs, cell phones, computers, lap tops, appliances, cameras, furniture and other electronics struggle with margin pressure. With ad spend to take into consideration, retailers need to maintain a certain margin in order to survive. Raising the margin mix from selling accessories and or protection plans are a natural fit and what customers demand.
Protection plans are the life blood of retail and offer consumers something they want. Protection plans have not normally been made available to small and medium sized merchants,but is now available via the Shopify app FREE. With one click, Shopify retailers can get up and running in minutes without effort or future maintenance, because the app does all the work. Merchants focus on what they do best, while allowing the warranty app to make offers to store customers and processing orders when they come in, all in an automated fashion. For the effort involved, the return on investment is tremendous.
How do you raise margin mix? What ideas do you have?
