In response to Google’s announcement that all former Product Listing Ad campaigns will be forced to adopt the new “Shopping” format by the end of August 2014, Sales & Orders performed a software version update so that the platform could accept the new parameters set forth by Google.
The goal was to make the transition as smooth as possible for store owners who were unsure of the impact Google Shopping would have on their already existing Product Listing Ads. One of the major issues facing E-Commerce businesses who advertise through Google is how to manage a large ad inventory whilst still assuring trends of positive growth.
The Sales & Orders’ software alleviates the burden on store owners by allowing them to aggregate the data from both their store and Google Merchant Center account into a user-friendly dashboard so as to avoid common errors experienced with solely utilizing the Google AdWords interface.
By allowing users to track Google Shopping ad performance at the product level more easily, Sales & Orders strives to give campaign owners a better chance to spot critical trends of loss and reallocate budget expenditure so as not to lose precious advertising dollars.
Larry Gorino Owner/Operator of www.houseofholiday.com recently highlighted the immense success he has experienced with the Sales & Orders software:
“It has literally been Christmas in July for us at House of Holiday. In the months since we adopted the Sales & Orders platform we have seen a drastic increase in conversions on a weekly basis. Our sales are up by nearly 30% and our costs are down by the same. Partnering with Sales & Orders has been one of the most exciting and profitable choices we have made for our online business. I cannot wait for what the future holds for us with Sales & Orders.”
