We found out the other day that someone very famous in the 'adult' industry had purchased from us. I would have missed it, but one of our staff members pointed it out. We followed up with the customer/celebrity and we were able to negotiate a public endorsement which could potentially help our business a ton.
That got me thinking...
Most businesses don't realize when someone famous has purchased from them because a) many celebrities use different names and b) business owners may not know the names of every celebrity out there
We built a simple tool to solve this: www.celebritymatcher.com . Basically you just upload a list of your customers' first and last names and then we run it against our database of actors, singers, writers, directors, famous business people, and athletes to see if there are any matches.
You can use this knowledge to reach out to those customers to get public endorsements and reviews which can be hugely beneficial for your sales.