Hey everyone!
I've recently been looking into what kind of functionality best serves the thousands of Shopify users that are using SumAll for relevant, actionable insights from all of their marketing and ecommerce data. Users who have connected their Twitter, Facebook, Instagram, Tumblr, Shopify, and email marketing data are getting a daily, weekly, montly, and even annual picture of the trends and patterns that effect their revenue numbers.
But one awesome function that is often missed is that SumAll users can add multiple streams of the same data to compare the relative performance of those profiles. This feature is great for Shopify users managing multiple pages, stores, etc. Do you have two Facebook pages or multiple twitter pages that you'd like to track side-by-side? No problem. Have multiple websites and want to track your google analytics data for both side-by-side? Easy! Just click on the "Connect Platforms" button and add the data you need.
Performing these comparisons will help give you an understanding of which pages are falling behind and where you can better spend your time and efforts. It will also start to reveal deeper interaction trends over time, which will help you develop your strategy for maximum effectiveness.
Here's what it looks like to have four Google Analytics accounts connected:
And here's another with multiple Facebook pages:
Pretty cool, right? If you want to see what your marketing and ecommerce data looks like under the same roof, open a free SumAll account. If you're already using SumAll and you have any questions, please ask away!
Best,
Matthias
SumAll