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How Apps communicate with the store front. by Benton Rochester

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Hello,

I am hoping someone can clarify the relationship the shopify app has with the storefront. I realize the ruby on rails embedded app has a lot of power in the admin panel but what are my options with communicating with the store front?

So far, I only see that you can inject javascript using ScriptTag but is there any other way I can share data with the front end? For example, can I add html markup or send server data to the front end like product or discount info?

Thanks!


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