Customized products are an emerging trend for 2015. Many retailers such as Nike, Reebok, and DODOcase already offer their customers the options to build their own product. This creates a better user experience, higher conversion rates, higher purchase points, and increased brand loyalty.
In 2012 ZipBoss developed the DODOCase Customizer, which has become wildly successful. Since then we have been working hard to develop our technology into an affordable solution for all businesses. Now we are making that technology available to Shopify store owners.
The ZipBoss Customizer is the all-in-one solution for product customization needs. It allows customers to choose from a combination of colors, select options, monogramming to images; there is no limit to the number or types of choices that can be offered to customers to personalize their creations. Check out the ZipBoss “Why Do I Need a Customizer” blog post for more details.
A 2013 study by Bain & Company explains: "Beyond the pure size of the opportunity, our survey showed that those customers who had customized a product online engaged more with the company. They visited its website more frequently, stayed on the page longer and were more loyal to the brand. We found that customers are willing to pay 20% more than standard equivalents for customized products and many companies are successfully charging higher premiums."
So how does the Shopify community feel about product customization?